FAQ
Who are the magazine distributed to?
The magazine is distributed to the 35 500 persons in the Sweden that have a declared income of 1.2 million SEK or more, and to the 6,000 persons who have a fortune over 5 million SEK.41 500 copies. Connoisseur Exclusive is distributed in December each year to 6,000 persons with a fortune of more than 5 million SEK and the 8500 persons with higher income. Age distribution is 20-66 years.15 000 copies.
What taxation year determines if you get the magazine this year?
For 2012, the 2011 declaration of income year 2010 is the basis for which the magazine is distributed to.
How is the magazine distributed?
It is addressed directly in your preferred postbox. In large cities such as Malmo, Gothenburg and Stockholm it is Citymail that deliver. In the rest of the country it is Posten that distributes the magazine.
How many issues of the magazine are distributed each year?
Connoisseur has four issues each year. (Feb, May, Oct, Dec)
Which measurement and research is there about the magazine?
The magazine is controlled by RS which verifies edition and circulation. Connoisseur also participates in Sifo Research International annual media research, Orvesto Consumer. Everything you want to know about Connoisseur’s readers is possible to find through the search engine SESAME. We also implement surveys directly to our readers via the magazine. (Contact Connoisseur if you are interested in any information in particular)
What is the distribution range?
41 500 meet the criteria right now.
What are the Swedish millionaire’s main interests?
1. Travel
2. Boats
3. Sport
4. Cars
5. Golf
6. Asset Management
7. Litterature
8. Skiing
9. Garden
10. Food
When was Connoisseur founded?
Connoisseur Magazine was founded in 1998.
I get my income in another country. It is above 1.1 million. Can I get the magazine anyway?
No, to get the magazine you have to earn and declare for an income over 1,2 million SEK in Sweden. Connoisseur is a reward to those in Sweden that contribute the most.
How many readers does the magazine reach?
73 000 readers/ issue according to Orvesto Consumer 2011:3
