An insert in Connoisseur has a greater impact than a loose insert in the mailbox. What's more, it costs only marginally more than sending out your own direct mail. The advantage of an insert is that you set the standard for the number of pages, choice of graphic quality, and scope.

An insert included in Connoisseur is seen by virtually 100% of recipients, compared with the often much poorer results of sending the insert directly by mail to households.