About us

The readers of Connoisseur Magazine make up less than half a percent of the Swedish working population with an annual income exceeding 2.8 million kronor. These individuals build businesses that benefit others, possess unique expertise, and create added value for society. After more than two decades, Connoisseur Magazine has 55,000 readers (based on last year’s estimates). The special edition, Connoisseur Exclusive, is distributed every December to the 15,000 highest-income individuals in the country.

Connoisseur Magazine celebrates the history and tradition behind the world's finest brands, while individuals are highlighted in personal interviews with successful entrepreneurs, business profiles, and committed people with interesting life stories. Connoisseur is distributed in February, May, and October, plus a special issue in December.

We are proud of the fact that half of our readers read each issue more than three times. In addition, 32 percent of our readers say they collect the magazine.

Our editorial concept

Our editorial content is based entirely on what our readers want. Every year, we conduct a major survey to find out which topics, types of interviews, and content are most appreciated.. Based on this information, we determine our content. This is done in consultation with our editorial board. Connoisseur is considered more of a coffee tablebook than a magazine.

As many as 32% of readers are collectors.

Our editorial board includes individuals who are familiar with our target audience. The same applies to our Senior Editors. The writers we collaborate with typically have at least three years of journalism training. In some cases, however, articles may be written by subject matter experts. The majority of our writers have worked with us for many years and are well aware of the importance of language maintenance.