Connoisseur Magazine

Those who receive Magasin Connoisseur belong to the less than half a percent of Sweden's population who have an income of more than SEK 2 million per year. These capable individuals build businesses that benefit others, possess unique skills, or in other ways create significant added value for society and their surroundings. Magasin Connoisseur is distributed to them and, after more than two decades, now has 55,000 readers (based on previous years' estimates). The special edition Connoisseur Exclusive is distributed in December each year to the 15,000 people with the highest incomes.

Connoisseur magazine celebrates the history and tradition behind the world's finest brands, while also highlighting individuals in personal profiles featuring successful entrepreneurs, business leaders, and committed individuals with extraordinary life stories. Connoisseur is published in February, May, and October, with a special issue in December.

We are proud of our excellent readership figures, with half of our readers reading each issue more than three times and 22% of recipients stating that they collect the magazine.